Cosmotrends reveals five major trends at Cosmoprof Asia 2019

ASMR BEAUTY, ERGO TECH, INTENSE CLEANSE, MEGAWATT POP and REDUCE TO SEDUCE. These are the five major trends spotted among exhibitors of Cosmoprof Asia 2019 released by global beauty trend forecasting agency BEAUTYSTREAMS 

Covering the latest innovations as well as high-tech, high-performance solutions and products in the Asian market, it is truly a must-read for everyone in the beauty industry in order to stay abreast of the latest beauty trends.




ASMR BEAUTY encompasses product that provide multi-sensorial and tingling experiences while enhancing the absorption of active ingredients into the skin.

A good example is the Vit-F Sebum Detox Concentrate by Double Zero One Ltd (UK),a rich, hydrating and restorative facial serum oil that imparts a cooling sensation while alleviating excessive sebum production with watermelon seed oil, balancing the skin with vitamin F and detoxifying the skin with Siberian fir needle. Meanwhile, the Herbal Revitalizing Self-Warming Masks by Visgeneer Inc. (Taiwan region) delivers a warm feeling upon application and promotes blood circulation with plants extracts and HotFlux®. The mask features multiple precious Chinese herbs that boost the skin’svitality, as well as a patented special mask cloth that facilitates the application of precious essences.








In ERGO TECH, technology and design converge in the form of ergonomic tools and devices that up the beauty game, delivering professional-grade beauty solutions that diagnose, monitor, personalise, zap, track and enhance, while being pleasing to the eye and touch. This new wave of smart devices also democratizes cutting-edge innovations, making them accessible for use in the home or on-the-go.
A perfect embodiment of this trend is the Narci Lip Enhancer by Node (Korea), an innovative hands-free lip care device created using biomedical engineering technology. An optimised electromagnetic field enhances lip conditions by promoting cell metabolism and blood flow, thereby improving moisture and elasticity of damaged lips, and restoring pale or darkened lips in just 20 minutes.


INTENSE CLEANSE is a direct response to concerns regarding the assaults of pollution on our skin, featuring sophisticated cleansing products that enhance skin barrier protection, reduce free radical damage, calm inflammation, banish airborne toxins, restore skin to balanced levels of hydration and refreshes the complexion. The Three-Action Melting Cleanser by Cosmewax, Private Label Cosmetics (Spain) is a luxurious product with multiple textures. It cleanses the skin from makeup and impurities while providing a warming effect. When applied, its gel texture transforms into an oil that melts makeup. And upon contact with water, the oil turns into cleansing milk. This product contains a mixture of natural antioxidants, soy bean oil and Japanese cherry blossom.


MEGAWATT POP features high-energy colours that boost emotion and joyful hues that invigorate with their electrifying positivity. A notable product describing this trend is the Nike Ultracolors by De Ruy Perfumes (Spain) which tantalises the eye with their intense, fluorescent-hued packaging which of ultra-blue, green, pink and purple. The perfumes contain essential oils. Meanwhile, the NewClear Beam Lip Luster – Eye Candy Collection by Intercos Group (Italy) features a luminous lipstick that look like candy with their transparent core, fun coatings and shapes. Wax-less and weightless, its formula combines amino acid gels with rich emollients for optimal adherence and glide during application and a shimmering finish. The lipstick is created via a patent-pending process that wraps the transparent stick in multidimensional surface coatings such as extreme glitter, smooth swirl, and gemstone shine.





REDUCE TO SEDUCE is the sustainable approach whichsimply means ‘to consume less’, featuring multiuseproducts created for maximum versatility by tackling several beauty needs at the same time. In addition to reducing waste, these all-in-one products are also kinder on the wallet while helping to streamline beauty routines. The Flabois Milk Shake Hair Mist by Kerker (Korea) is a multifunction hair mist providing 12 kinds of effects for hair lacking in moisture and nutrition. The mist contains protein, collagen and ceramide to provide hair with moisture and glow. The mist also helps to repair hair that has been damaged from too much colouring and perming by restoring healthy pH balance.

https://www.cosmoprof-asia.com/en-us/SPECIAL-EVENTS/Cosmotrends