Let's move beyond...

Cathay Pacific celebrates the start of a new journey with the purpose of moving people forward in life, through the airline’s ability to connect them to meaningful people, places and experiences.



The airline’s brand reflects its determination to challenge what is considered ‘standard’ or ‘expected’; to move beyond and be the very best it can be. Living up to this aspiration will enable Cathay Pacific to reach levels of service and customer experience that place it amongst the world’s greatest service brands.



Cathay Pacific is moving beyond for customers by bringing personal recognition and a sense of care and reliability to the whole travel experience.

To that end, the company has introduced new seats, installed Wi-Fi across the majority of our long-haul fleet of aircraft, enhanced food and beverage offerings in all classes, and upgraded the digital platform to give customers more control of their journey – with the promise of more to come in the months ahead.

In addition to having one of the youngest fleets in the world, the airline will be introducing a wealth of new inflight entertainment content in the next few months, giving the Cathay group the greatest range and volume of movies, TV and audio programmes of any Asian airline.

This will be followed by the launch of a new Business Class experience later in the year, complementing the modernised dining proposition introduced on all our long-haul flights.

Backed by popular demand, customers can also look forward to the return of Betsy Beer, the craft ale that has been specially brewed to be enjoyed at 35,000 feet.

https://www.cathaypacific.com/movebeyond/#/en_HK